Contextual Research - Looking at existing publications
Visual Signifiers
http://www.behance.net/gallery/Visual-Signifiers/1637521
Culture Influences Semiotics
http://www.behance.net/gallery/Booklet-Culture-Influences-Semiotics/1372115
Signifier Magazine
http://www.behance.net/gallery/Signifier-Magazine/3881013
These three publications I found on the Behance Network by different students/young designers which all relate to the subject of semiotic theory yet they display the content in a much more interesting way than the textbooks I am using for the content of my publication. I want the design of mine to fall somewhere in between, so that it still resembles a text book, yet is also appealing to students/young designers.