5 Graphic Designers Related to Advertising
George Lois
- American - 1931 to present
- Art director, designer and author, Lois is best known for the 92 Esquire magazine covers he designed.
- http://en.wikipedia.org/wiki/George_Lois
- http://www.georgelois.com/
http://www.georgelois.com/
http://www.georgelois.com/esquire.html
http://www.georgelois.com/ad_campaigns.html
David Oglivy
- British - 1911 - 1999
- Advertising executive, often called "The Father of Advertising", who uses the style of direct advertising.
- http://en.wikipedia.org/wiki/David_Ogilvy_(businessman)
- http://www.ogilvy.com/#/%7Bfilter:The-Work%7D
- http://www.thedailybeast.com/newsweek/2009/02/11/the-original-mad-man.html
- http://adamrice.typepad.com/kristinarice/2008/08/david-ogilvys-most-famous-advertising-campaigns.html
- "In his agency's first twenty years, Ogilvy won assignments from Lever Brothers, General Foods and American Express. Shell gave him their entire account in North America. Sears hired him for their first national advertising campaign.
"I doubt whether any copywriter has ever had so many winners in such a short period of time," he wrote in his autobiography. "They made Ogilvy & Mather so hot that getting clients was like shooting fish in a barrel."
In 1965, Ogilvy merged the agency with Mather & Crowther, his London backers, to form a new international company. One year later the company went public - one of the first advertising firms to do so. Soon Ogilvy & Mather had expanded around the world and was firmly in place as one of the top agencies in all regions."
http://www.ogilvy.com/about/our-history/david-ogilvy-bio.aspx
http://www.ogilvy.com/#/%7Bfilter:The-Work%7D
Bartle Bogle Hegarty
- British advertising agency since 1982 - founded by John Bartle, Nigel Bogle & Sir John Hegarty - The company has worked for brands/products such as Audi, Vodafone, Levi Straus, British Airways, Johnnie Walker, Omo/Persil & Axe/Lynx.
- http://en.wikipedia.org/wiki/Bartle_Bogle_Hegarty
- http://www.bartleboglehegarty.com/
- http://www.hegartyonadvertising.com/
- "John Hegarty is one of the world’s most awarded and respected admen. Over six decades he has been at the forefront of the creative advertising industry from the early days of Saatchi and Saatchi to Bartle Bogle Hegarty, the global company he runs today.
In 1982 he founded Bartle Bogle Hegarty with partners John Bartle and Nigel Bogle. The agency swiftly became one of the most talked about and awarded advertising agencies in the world. BBH has won every Agency of the Year accolade and every creative award possible and has been at the forefront of the industry for twenty nine years.
John has been responsible for campaigns for Levi’s such as the ground breaking commercial starring an unknown model called Nick Kamen who stripped off down to his boxer shorts in a launderette. He introduced the British to the phrase 'Vorsprung Durch Technik' for Audi and picked a young model/actor called Brad Pitt to star in a commercial for Levi’s. He pioneered the importance of music in commercials which has earned BBH nine number 1 hits. John also oversaw the first viral phenomenon to hit the headlines, the furry yellow puppet Flat Eric for Levi’s, who kicked Eminem off the number 1 singles slot in 1999.
BBH now has offices in London, New York, Singapore, Sao Paulo, Shanghai and Mumbai and John oversees the creative output of all these offices. This unique global structure also contributed to the company winning the Queen’s Award for Export Achievement twice, in 1996 and 1997.
John has won golds at every industry awards including D&AD, Cannes and British Television. He has been given the D&AD President's Award for outstanding achievement and was admitted to the US One Show Advertising Hall of Fame. He has also been voted as one of the most influential people in fashion thanks to his work with Levi’s.
In 2006, he was awarded honorary doctorates from Buckinghamshire Chilterns University College and Middlesex University and sits on the Board of Trustees of the Design Museum"
http://www.hegartyonadvertising.com/
Raymond Loewy
- France/ United States - 1893 - 1986
- Loewy is most noted for his designs for the Shell and BP logos, the Lucky Strike packaging and the Coca-Cola bottle.
- http://en.wikipedia.org/wiki/Raymond_Loewy
- http://www.raymondloewy.com/
- http://www.raymondloewy.org/
- "After a brief but promising career as a fashion illustrator, Raymond Loewy dedicated his talent to the field of industrial design. Loewy's creative genius was innate, and his effect on the industry was immediate. He literally revolutionized the industry, working as a consultant for more than 200 companies and creating product designs for everything from cigarette packs and refrigerators, to cars and spacecrafts. Loewy lived by his own famous MAYA principle - Most Advanced Yet Acceptable. He believed that, "The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm."
A popular lecturer as well, Loewy spoke at institutions such as the Massachusetts Institute of Technology, Columbia University, and the University of Leningrad. He founded three design companies: Raymond Loewy and Associates, New York; Raymond Loewy International, London; and Compagnie de I'Esthetique Industrielle, Paris. His writings include The Locomotive: Its Aesthetics (1937), the autobiography Never Leave Well Enough Alone (1951) and Industrial Design (1951)."
http://www.raymondloewy.com/about/bio.html
Alan Fletcher
- "Alan Gerard Fletcher (27 September 1931 – 21 September 2006) was a British graphic designer. In his obituary, he was described by The Daily Telegraph as "the most highly regarded graphic designer of his generation, and probably one of the most prolific"."
http://en.wikipedia.org/wiki/Alan_Fletcher_(graphic_designer)
- http://designmuseum.org/design/alan-fletcher
- http://www.alanfletcherdesign.co.uk/
- "Synthesising the graphic traditions of Europe and North America to develop a spirited, witty and very personal visual style, ALAN FLETCHER is among the most influential figures in British graphic design as a founder of Fletcher/Forbes/Gill in the 1960s and Pentagram in the 1970s."
http://designmuseum.org/design/alan-fletcher
- "Alan Gerard Fletcher (27 September 1931 - 21 September 2006) was a British graphic designer. In his obituary, he was described by The Daily Telegraph as "the most highly regarded graphic designer of his generation, and probably one of the most prolific".
He founded the design firm Fletcher/Forbes/Gill with Colin Forbes and Bob Gill in 1962. An early product was their 1963 book Graphic Design: A Visual Comparison.
Clients included Pirelli, Cunard, Penguin Books and Olivetti. Gill left the partnership in 1965 and was replaced by Theo Crosby, so the firm became Crosby/Fletcher/Forbes. Two new partners joined, and the partnership evolved into Pentagram in 1972, with Forbes, Crosby, Kenneth Grange and Mervyn Kurlansky, with clients including Lloyd's of London and Daimler Benz. Much of his work is still in use: a logo for Reuters made up of 84 dots, which he created in 1965, was retired in 1992, but his 1989 "V&A" logo for Victoria and Albert Museum, and his "IoD" logo for the Institute of Directors remain in use."
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| http://www.hegartyonadvertising.com/ |
http://www.bartleboglehegarty.com/#!/global/work/print
Raymond Loewy
- France/ United States - 1893 - 1986
- Loewy is most noted for his designs for the Shell and BP logos, the Lucky Strike packaging and the Coca-Cola bottle.
- http://en.wikipedia.org/wiki/Raymond_Loewy
- http://www.raymondloewy.com/
- http://www.raymondloewy.org/
- "After a brief but promising career as a fashion illustrator, Raymond Loewy dedicated his talent to the field of industrial design. Loewy's creative genius was innate, and his effect on the industry was immediate. He literally revolutionized the industry, working as a consultant for more than 200 companies and creating product designs for everything from cigarette packs and refrigerators, to cars and spacecrafts. Loewy lived by his own famous MAYA principle - Most Advanced Yet Acceptable. He believed that, "The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm."
A popular lecturer as well, Loewy spoke at institutions such as the Massachusetts Institute of Technology, Columbia University, and the University of Leningrad. He founded three design companies: Raymond Loewy and Associates, New York; Raymond Loewy International, London; and Compagnie de I'Esthetique Industrielle, Paris. His writings include The Locomotive: Its Aesthetics (1937), the autobiography Never Leave Well Enough Alone (1951) and Industrial Design (1951)."
http://www.raymondloewy.com/about/bio.html
http://www.raymondloewy.com/exhibit/photos.html
http://www.raymondloewy.org/gallery/gallery_misc.html
- "Alan Gerard Fletcher (27 September 1931 – 21 September 2006) was a British graphic designer. In his obituary, he was described by The Daily Telegraph as "the most highly regarded graphic designer of his generation, and probably one of the most prolific"."
http://en.wikipedia.org/wiki/Alan_Fletcher_(graphic_designer)
- http://designmuseum.org/design/alan-fletcher
- http://www.alanfletcherdesign.co.uk/
- "Synthesising the graphic traditions of Europe and North America to develop a spirited, witty and very personal visual style, ALAN FLETCHER is among the most influential figures in British graphic design as a founder of Fletcher/Forbes/Gill in the 1960s and Pentagram in the 1970s."
http://designmuseum.org/design/alan-fletcher
http://designmuseum.org/design/alan-fletcher
He founded the design firm Fletcher/Forbes/Gill with Colin Forbes and Bob Gill in 1962. An early product was their 1963 book Graphic Design: A Visual Comparison.
Clients included Pirelli, Cunard, Penguin Books and Olivetti. Gill left the partnership in 1965 and was replaced by Theo Crosby, so the firm became Crosby/Fletcher/Forbes. Two new partners joined, and the partnership evolved into Pentagram in 1972, with Forbes, Crosby, Kenneth Grange and Mervyn Kurlansky, with clients including Lloyd's of London and Daimler Benz. Much of his work is still in use: a logo for Reuters made up of 84 dots, which he created in 1965, was retired in 1992, but his 1989 "V&A" logo for Victoria and Albert Museum, and his "IoD" logo for the Institute of Directors remain in use."
http://www.logosdesigners.com/#alan-fletcher
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| http://amodernistsina21stcentury.blogspot.co.uk/2011/05/alan-fletcher.html |
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| http://marika82.wordpress.com/2009/05/10/discourse-module-dv-1101-alan-fletcher/ |
