Proposal form from last session

This is the proposal form I filled out during the crit session although I have now realised that my idea definitely needs tightening down and I need to find a way of getting the information across without being sarcastic or offensive towards the audience.

I am also still struggling with the exact message that I am trying to convey as that affects the tone of voice I can use within the booklet and signage and vice versa. 

Presentation boards for concept pitch

I compiled the initial research I had for the publication into presentation boards for the concept pitch crit:

Feedback from crit and question/answer session:

Initial research into the labels that support the exhibited works of art

These exhibition labels are all quite plain and simply laid out and don't really attract the attention of the viewer, yet they are something people tend to read in art galleries and museums anyway. I also think the way in which the information is presented on such a small label brings a personal element to displaying the information despite the fact that they are stuck to a wall. The viewer gets up close to read the information, forming more of a personal connection with the information. Also, as the viewer has to come closer to the labels to read them, they are openly displaying to other people in the gallery space that they are taking an interest in reading the content and descriptions, therefore showing them to be more educated than those who dont read the labels. 

Initial research into the way finding of galleries and museums

These images show the different examples of wayfinding I have been picturing to support the exhibition publication, where the information being displayed would take on a new dimension and become part of the exhibition space. 

As a visitor to an art gallery is applying impression management, they will read the writing on the walls as a way of seeming like they understand what is being exhibited and to seem more educated, so therefore replacing the wayfinding with text about the subject would reach the visitors who wouldn't necessarily read the exhibition booklet. 

Secondary research into exhibition booklets

As I am unsure so far as to how to approach the content of the products, I have been looking into the style and aesthetics of existing products that could influence the way my publication goes. 

These exhibition booklets all have the kind of 'academic' yet still interesting and intriguing feel to them that I am picturing for my exhibition booklet. They are each very unique to the exhibition they are advertising/explaining yet there seems to be an underlying style of sophistication between them. 

Initial concepts for the COP2 publication

During my essay tutorial with Richard we discussed ideas for my publication stemming from my essay topic of 'field and habitus in art galleries' and decided it would be interesting to work towards producing printed ephemera to fit into existing art galleries informing the general public about the theory of why they behave like they do when in that space. My initial ideas are to create booklets, signage and exhibit labels that introduce the theories and make the audience think about the subject.

The products would inform the public on the ideas of impression management and point out to them that they are 'putting on an act' to gain cultural capital when in the field of art galleries. It would all also explain the panoptic element of how the visitors to art galleries implement this impression management because of the feeling of being watched. 

The products I think I will probably end up producing are an exhibition booklet, signage for the exhibition space, and tags to go next to the art on display. 

Ambient Advertising Examples

http://www.boredpanda.com/33-cool-and-creative-ambient-ads/

http://www.boredpanda.com/creative-ambient-ads-part-2/

Ambient Advertising Definitions

(http://en.wikipedia.org/wiki/Ambient_media)

Ambient Media started to appear in British media jargon around 1999, but now seems to be firmly established as a standard term within the advertising industry.^[1] It is the name given to a new breed of out-of-home products and services determined by some as non-traditional or alternative media. Ambient media advertising can be used in conjunction with mainstream traditional media, or used equally effectively as a stand-alone activity. The key to a successful ambient media campaign is to choose the best media format available and combined with effective message.

However, ambient media advertising is only a niche for advertising agencies of overcoming traditional methods of advertising to get the attention of consumers. Ambient media in a larger scale define the media environment and the communication of information in ubiquitous and pervasive environments. The concept of ambient media relates to ambient media form, ambient media content, and ambient media technology. It's principles are manifestation, morphing, intelligence, and experience.^[2]

The following are some reasons for the growth of ambient media:

• A decline in the power of traditional media.
• A greater demand for point-of-sale communications.
• Its ability to offer precise audience targeting.
• Its general versatility.

Ambient advertisements are effective means at pushing a brand message in front of consumers and can develop even better top of mind recall within target audiences. This provides the ability to advertisers to maintain brand awareness created by other advertising efforts. Ambient media can produce mass attention in centralized locations, or directly interact with consumers during normal every day activities.^[3]

Examples are messages on the backs of car park receipts, on hanging straps in railway carriages and on the handles of supermarket trolleys. It also includes such techniques as projecting huge images on the sides of buildings, or slogans on the gas bags of hot air balloons. Ambient media in the field of advertising are often mixed with ambient media developed based on ambient intelligent technology.

(http://www.creativeguerrillamarketing.com/guerrilla-marketing/what-is-ambient-advertising/)

Ambient advertising is about placing ads on unusual items or in unusual places you wouldn’t normally see an ad. An ambient ad doesn’t have to be placed outside. Ambient advertising can be found anywhere and everywhere! The key to a successful ambient media campaign is to choose the best media format available and combined with effective message. These kinds of ads often make someone think about a certain place or thing differently.

A common trend we see in ambient advertising is taking an object and making it in larger or smaller scale. When we see something is is either abnormally large or small, we can’t help but to stop and gander. It’s a great way to raise curiosity and get the person to come and take a closer look.

Point of sale ideas

Point-of-sale or also known as POP (Point-of-Purchase) advertising is category in Marketing communication specialized for sales promotion to attract shoppers. This kind of advertising serves as a promoter-reminder for the loyal customers and also can be used for promotion of special events. The goal is to create short-term impact preserving the long-term brand name and short increase of selling products. The POS communication attempts to influence customer buying decisions, and also presenting the products to new customers to convey primary brand benefits. In today’s Advertising industry using the latest technology, creativity overcomes the standards.

Most common noted results in POS promotion is to draw consumers attention to the brand that is presented. To remind and maintain purchase activity among loyal customers and attracting new ones. Also, to stimulate trial use for the promoting brand in target audience that uses competitive brands. The most important thing is to maintain the brand image that is developed already by advertising. The time frame for using POS advertising usually is predefined by the campaign and the story behind it.

http://kapsarovb.com/about-point-of-sale-pos-advertising-and-great-design-examples/

http://www.thirty5media.com/Point_of_Sales
The key to creating a successful point of sale display is not as simple as creating an eye-catching design. It must act as an ambassador for your company, be an extension of the product itself, and even sell products!

http://www.alibaba.com/product-gs/431217832/point_of_sale_display_stand.html