Design For Print & Web - Exhibition Design

Looking into how an exhibition is design and proposed

Since the crit yesterday, I have decided to give my work for this brief more of a purpose by proposing an exhibition that the work I have done so far is supporting work and advertising for the exhibition, so looking into how an exhibition functions and is designed.

Looking at exhibitions and exhibition design:

http://en.wikipedia.org/wiki/Exhibit_design

Exhibit design (or exhibition design) is the process of developing an exhibit—from a concept through to a physical, three-dimensional exhibition. It is a continually evolving field, drawing on innovative, creative and practical solutions to the challenge of developing communicative environments that ‘tell a story’ in a three-dimensional space.

- the point about an exhibition telling a story is an interesting one - the exhibition I am proposing isn't so much to tell a story, but rather to introduce a concept which is well known to most people in the world, yet goes fairly unrecognised. I'm looking at how type and typography works build up an environment, become the focus point of an environment or where the environment creates the typography. 

Exhibit design is a collaborative process, integrating the disciplines of architecture, landscape architecture, graphic design, audiovisual engineering, digital media,lighting, interior design and content development to develop an audience experience that interprets information, involves and engages a user and influences their understanding of a subject. Throughout the planning and design process, exhibit designers work closely with graphic designers, content specialists, architects, fabricators, technical specialists, audiovisual experts, and, in the case of museums and other mission-based institutions, stakeholders like community members, government agencies and other partner organizations.

-  this bit raises the point that exhibition design is an extreme collaborative process. It envolves pitching the idea to the gallery space team, and after getting the go ahead, it requires the work of different groups of people to actually put the exhibition together. For my exhibition proposal I'm planning on simply creating a fictional exhibition and putting together rough designs of how it would work by myself. 

The exhibit design process builds on a conceptual or interpretive plan for an exhibit, determining the most effective, engaging and appropriate methods of communicating a message or telling a story. The process will often mirror the architectural process or schedule, moving from conceptual plan, through schematic design, design development, contract document, fabrication and installation. The first phases establish a thematic direction and develop creative and appropriate design solutions to achieve the interpretive and communication goals of the exhibit. The latter phases employ technical expertise in translating the visual language of the designs into detailed documents that provide all the specifications required to fabricate and install an exhibit.

- as stated here, my exhibition will also heavily revolve around the space in which it is proposed. The idea of showcasing typography in different environments is reinforced by actually placing type on the walls and in different parts of the gallery space, as well as including photographs of different pieces of architectural typography.