Initial Research:
Looking at existing beer mats and their designs.
Both of these beer mats are very different in what they are trying to portray. The first one is advertising safe drinking, but in such a way that if a student saw it, they would most likely pay no attention to it and would not be interested in it at all. The second is advertising a bar and although its slightly more tactile and appealing, it still lacks the power to command attention. I think we need to find a way to make our beer mats appeal to students and young people, in the ways that these two examples don't.
